The gradual decline in the quality of tourist products and of national tourist services, together with a slump in the image of Spanish destinations in the source markets in the early 1990s, led the central government to design the Framework for Competitiveness in Spanish Tourism, known as FUTURES 1992-1995. This developed a program to promote the achievement of excellence in tourism in natural parks as well as in city environments at the most highly developed destinations. Later, the Plans for Excellence in Tourism were promoted as the ideal tools for improving the quality of the traditional tourist destinations, with the passing of the Comprehensive Plan for Quality in Spanish Tourism (PICTE 2000-2006), which led to the creation of a new tourist culture in Spain and a clear example of successful cooperation between the different government departments.
This is the framework in which the Plan for Excellence in Tourism in Cordoba was launched, with the signing of a cooperation agreement between the State Government, the Andalusian Ministry for Tourism and Sport, Cordoba Town Hall and the Confederation of Cordoban Businesspeople on 1 December 2001.
This plan has a budget of 5,409,108 Euros, funded in equal parts by the three government departments involved, and it is destined to become the basis for the development of tourism in the city, based on the principles of sustainability and competitiveness.